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Capital for the Next Generation of Consumer Brands


The empowered consumer is dramatically reshaping the way successful companies start, grow and scale their brands — driving a consumer renaissance. We are an investment partner for visionaries building exceptional brands at this intersection of commerce + influence.

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Capital for the Next Generation of Consumer Brands


The empowered consumer is dramatically reshaping the way successful companies start, grow and scale their brands — driving a consumer renaissance. We are an investment partner for visionaries building exceptional brands at this intersection of commerce + influence.

SILAS CAPITAL WAS FORMED

to be a unique and ideal investment partner to entrepreneurs building businesses in the rapidly evolving consumer space — providing both growth and venture capital. We invest in visionaries creating the next generation of consumer brands.

We align ourselves

with the needs of the entrepreneurs we serve, where flexible capital is the right kind of capital. We invest in ‘emerging’ growth stage consumer brands through Silas Capital — and in venture-stage consumer & enabling tech through Silas Ventures.

AS FOUNDERS & INVESTORS

we've built thriving consumer companies from scratch and have been consumer investors for 10+ years. Being hands-on, we help companies achieve faster growth and increased profitability by leveraging our own operating experiences and resources.

OUR OBJECTIVE IS TO AMPLIFY

the capabilities and "magic" that entrepreneurs bring — and together create long-term value, superior brand recognition and increased market share — while allowing founders to maintain both creative and shareholder control.

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New Investment: Oak Essentials


Oak Essentials was created by visionary tastemaker Jenni Kayne, renowned for her esteemed lifestyle brand. Her inherent style of luxurious living and years of perfecting her own clean self-care routine led to the creation of Oak Essentials. Inspired by the transformative experience of indulgent spa treatments, the promise is simple — offering a meticulous assortment of skincare essentials that value efficacy and results alongside experience and aesthetic. More about our investment in Oak Essentials

New Investment: Oak Essentials


Oak Essentials was created by visionary tastemaker Jenni Kayne, renowned for her esteemed lifestyle brand. Her inherent style of luxurious living and years of perfecting her own clean self-care routine led to the creation of Oak Essentials. Inspired by the transformative experience of indulgent spa treatments, the promise is simple — offering a meticulous assortment of skincare essentials that value efficacy and results alongside experience and aesthetic. More about our investment in Oak Essentials

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Brand Focus: Makeup by Mario


Renowned makeup artist Mario Dedivanovic is one of the most acclaimed, followed, and influential makeup artists in the world. Having taught and popularized the best-known makeup techniques of the last decade, Mario has ignited viral trends that have inspired and forever altered the beauty landscape. More about our investment in Makeup by Mario

Brand Focus: Makeup by Mario


Renowned makeup artist Mario Dedivanovic is one of the most acclaimed, followed, and influential makeup artists in the world. Having taught and popularized the best-known makeup techniques of the last decade, Mario has ignited viral trends that have inspired and forever altered the beauty landscape. More about our investment in Makeup by Mario

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Brand Focus: Vacation®


Vacation®, Inc is an award-winning sunscreen company on a mission to make sunscreen fun, “Leisure-Enhancing” SPF products that make the wearer look, feel, and smell like they’ve been to paradise and back. More about our investment in Vacation®

Brand Focus: Vacation®


Vacation®, Inc is an award-winning sunscreen company on a mission to make sunscreen fun, “Leisure-Enhancing” SPF products that make the wearer look, feel, and smell like they’ve been to paradise and back. More about our investment in Vacation®

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News: ILIA Beauty Acquired


Clean makeup pioneer ILIA Beauty is being acquired by the Courtin-Clarins family holding company, Famille C, which also owns the world-renowned Clarins brand. Read more in WWD

News: ILIA Beauty Acquired


Clean makeup pioneer ILIA Beauty is being acquired by the Courtin-Clarins family holding company, Famille C, which also owns the world-renowned Clarins brand. Read more in WWD

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Responsible Business Focus: Bellroy


Weighed down by baggage, bulk and stuff can slow you down and narrow your view — but it doesn't have to be that way. Bellroy is a Certified B Corp whose products make life easier, smarter and more seamless through considered carry goods. More about using business for good

Responsible Business Focus: Bellroy


Weighed down by baggage, bulk and stuff can slow you down and narrow your view — but it doesn't have to be that way. Bellroy is a Certified B Corp whose products make life easier, smarter and more seamless through considered carry goods. More about using business for good